Discover the Secrets to Mastering Fundraising 

Did you know that 95% of small charities say they are not fulfilling their fundraising potential?


Join Funding School's Online group coaching Course and Unlock the Key to Fundraising Success 🗝️



You Can Achieve Fundraising Success

Learn fundraising principles and strategies that will:

  • Show you how to create an environment in which fundraising can thrive
  • Learn how to successfully build new fundraising income streams
  • Create systems and procedures to organise your fundraising more effectively for enhanced results
  • Create a bespoke strategy that works for your own strengths and opportunities
  • Develop unrestricted core funding streams to build your long term sustainability.

Find your fundraising confidence

By taking part in the Fundraising Formula you’ll be empowered with the knowledge and know how to succeed and have a more sustainable fundraising future.


In  6 weeks, You Could…

  • Have an effective, clear, roadmap to success
  • De-mystify how to grow new funding streams and how to get started
  • Confidently master fundraising essentials to equip you for a successful fundraising future

The right fundraising knowledge can make all the difference. We’ll cover it all in the Fundraising Formula.


The Fundraising Formula

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Are you Ready To Take Control of Your Fundraising future?

This 6-week blended learning course will teach you everything you need to know about fundraising basics. You’ll learn how to:

  • Identify and implement new funding streams
  • Fundraise from your community
  • Learn the secrets of successful grant applications

We will also explain how to put together a simple but effective fundraising strategy to keep you on track for success.

What's Included In The Fundraising Formula Course...


Fundraising Foundations

You will learn how to create a positive fundraising culture where new successful income streams will be more likely to flourish and thrive.

  • Create a vision and values to underpin your strategy
  • Create an emotional tagline as your North Star
  • Learn the principles of successful fundraising

You’ll finish this module with a clear framework on which to develop a new culture and strategy to unleash your charity's fundraising potential.



Having set out the foundations of your new approach to fundraising, this module helps you to identify your own strengths, weaknesses and opportunities, and what you need to do to get in the best possible fundraising health. 

  • Undertake a fundraising health checklist
  • Assess your own strengths and opportunities
  • Learn from what your competitors are doing

You’ll finish this module with clarity about what areas you need to strengthen, and the opportunities available to you in terms of fundraising diversification and growth.


The Fundraising Mix

The key to successful fundraising is working out which fundraising methods are most suited to your charities own circumstances and resources. Explore:

  • What is sustainable fundraising?
  • Individual Giving and creating appeals
  • Community Fundraising
  • Corporate Fundraising
  • Legacy Giving
  • Trading

You’ll finish this module with a clear understanding of how to implement each of these fundraising methods and which ones might be most suitable for your charity.


Succeeding with Grants

For many charities, grants are the central focus of fundraising activity, but many organisations miss out on funding opportunities for a myriad of reasons. In this module you’ll learn:

  • Where to research and identify funding sources
  • How to plan fundable projects
  •  ow to write successful grant applications
  • How to manage your grant applications effectively

You’ll finish this module having gained valuable knowledge, tips and processes to help accelerate your grant success.


Building Your Strategy

This module is all about identifying your goals, strategies and objectives and completing the central part of your strategy.

  • Options Appraisal to assess the best fundraising methods for you
  • Identifying your fundraising goals and targets
  • Identifying your fundraising team
  • Setting your strategies and objectives

You’ll finish this module with a clear framework on which to develop a new culture and strategy to unleash your charity's fundraising potential.


Monitoring and Evaluation

You've planned your strategy- what next?

  • How will you implement your strategy?
  • Monitoring and evaluation

You will have a clear plan for implementing, launching and evaluating your strategy so that it is a fully activated, 'live' strategy, rather than one that sits on a shelf!

This course Is For You If...

  • You want to diversify your funding income
  • You need to create a fundraising strategy
  • You want to learn a range of new fundraising skills
  • You want to deepen your knowledge of fundraising
  • You'd like to a clear route map to growing your fundraising income

I'm Rosie Cribb

I've worked in the small charity sector since 2002 having fundraised over £17 million for over 50 different charities.

In 2020 I set up Funding School to offer affordable and high quality fundraising training, mentoring and support to help people develop the skills and confidence to unlock new income streams and learn the principles of successful fundraising.

Since I started the Fundraising Formula course, over 50 people have now participated and it has a star rating of 4.8 stars and 100% of participants would recommend to a friend.

I am passionate about sharing my knowledge and helping charities to reach their potential- I am also a believer in having fun along the way, so that learning is never boring :)

I look forward to meeting you!




“Rosie is an inspiration, her knowledge and fantastic teaching style really enabled me to get the most out of this course. I am now well on the way to creating a workable fundraising strategy for my charity which I feel confident will give us a brighter future -thank you

- Cath Hill, CEO, Phoenix Domestic Abuse Services

"The course was an excellent introduction to fundraising and covers many aspects that we can use in our own fundraising and many ideas we can pass on to other organisations we support. The course is well organised and Rosie is a friendly and excellent tutor who obviously has a wealth of experience that she is keen to pass on."

- Huw Roberts, Together for Colwyn Bay

“This course is one of those rarities that actually teaches you and leaves you with a much greater understanding of the subject. It is in-depth, informative and Rosie goes above and beyond to provide additional learning, support and guidance. I have a much better idea of the how, where and when of fundraising which builds confidence and a more pro-active plan of attack. I would highly recommend this course to all.”

- Catherine Watkins, Ty Elis

The Fundraising Formula

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Save £47 with christmas discount code TAKE15


If you aren’t completely satisfied with The Fundraising Formula, let us know within the first 14-days for a full refund. No questions asked.